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DENSO Aftermarket kicked off a Spark Plug Roadshow in Romania on October 3, 2016, showcasing its position as the global pioneer in OE-quality spark plugs technology. The roadshow focuses on promoting and selling Twin Tip (TT) Spark Plugs and raising awareness of the DENSO brand and product portfolio to the Romanian aftermarket industry.
Since first developing its OE range of Lambda Sensors in 1977, DENSO has been relentlessly increasing its efforts to create an offering that is first choice for customers, as well as delivering the highest standards in terms of engine performance, reliability and emissions. Now, every new car, and most cars manufactured since 1980, has a lambda sensor fitted. Vehicles with lambda sensors now account for more than 68% of the European car parc - a proportion set to increase even further in coming years.
DENSO’s OE-quality Rotating parts programme will introduce 24 new part numbers in September and October. The range extension boasts the introduction of many Stop-Start System applications, including the aftermarket’s first Tandem Solenoid (TS) Stop-Start Starter, as the aftermarket giant continues to lead the way in aftermarket technology, quality and vehicle coverage.
DENSO attends the year’s most influential automotive aftermarket show – Automechanika Frankfurt – with new product innovations, a larger product line-up and more technical experts on hand than ever before
